In her role at IWFM, Melissa contributes to efforts that drive insights and transformation within the profession.

Before joining IWFM, Melissa accumulated over 15 years of experience at a market research fieldwork agency, where she gained valuable expertise in data and analysis and managed a diverse array of projects for public and private sector clients, both in the UK and internationally.

Melissa also has a background as an analyst with corporate and consultancy experience, having worked at Scottish Power and Wood Mackenzie.